Brand Activation · Santa Monica

Goop in Santa Monica — wellness, beauty, and brand

By Kyle Espeleta · Published August 10, 2025

Justina Blakeney, Gwyneth Paltrow and Emma Grede posing together at the In goop Health Summit in Carlsbad, California

Gwyneth Paltrow posing for a portrait in a pale pink dress at a Goop event in Los Angeles — LOS ANGELES — GOOPGwyneth Paltrow at a Goop event.

LOS ANGELES — GOOPGolden hour at a goop brand event.

Gwyneth Paltrow standing beside a Porsche Taycan at the In goop Health event presented by Porsche — LOS ANGELES — IN GOOP HEALTHGwyneth Paltrow — In goop Health, presented by Porsche.

Guests mingling among product displays and ring lights at an outdoor goop wellness activation — LOS ANGELES — GOOPThe goop immersive activation.

A display of goopbeauty lip products on a marble riser with pink roses at the goop pop-up in Pacific Palisades — PACIFIC PALISADES — GOOPgoop beauty lip products at the pop-up.

Goop runs brand events in Santa Monica — wellness, beauty, lifestyle — and I've covered them the way the brand's marketing and PR teams need it: clean, on-brand, and social-ready out of the gate.

Coverage runs from product and beauty-sampling close-ups to candids of guests and creators, plus the styled details — floral arrangements, branded displays, the airy, sunlit settings Goop favors.

Everything is delivered fast for press, social, and internal channels. Planning a brand activation, influencer event, or product launch in Los Angeles? Tell me about your event, or explore brand and activation coverage.

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