Red Carpet · Glendale

Eli Roth’s Ice Cream Man — premiere week at the Americana

By Kyle Espeleta · Published August 3, 2026

Eli Roth walking into the theatre with his arms out, passing a wall-sized lit display reading We All Scream, Only In Theaters August 7th — GLENDALE — ICE CREAM MAN PREMIERE WEEKEli Roth walking in past the lobby display.

GLENDALE — ICE CREAM MAN PREMIERE WEEKEli Roth introducing the screening.

GLENDALE — ICE CREAM MAN PREMIERE WEEKA creator on the Ice Cream Man carpet.

A full cinema audience filming on phones as Eli Roth and the ice cream man characters stand in front of the Ice Cream Man title card on screen — GLENDALE — ICE CREAM MAN PREMIERE WEEKThe introduction in Screen 9.

GLENDALE — ICE CREAM MAN PREMIERE WEEKArrivals portrait at the step-and-repeat.

GLENDALE — ICE CREAM MAN PREMIERE WEEKEli Roth on the press line before the first screening.

GLENDALE — ICE CREAM MAN PREMIERE WEEKA guest at the step-and-repeat.

A guest in a magenta jumpsuit posing in front of the blue Ice Cream Man branded backdrop at the Glendale premiere-week screening — GLENDALE — ICE CREAM MAN PREMIERE WEEKA guest at the Ice Cream Man step-and-repeat.

A guest in a silver corset and white lace trousers posing against the blue Ice Cream Man backdrop at the Glendale premiere-week screening — GLENDALE — ICE CREAM MAN PREMIERE WEEKArrivals portrait against the branded backdrop.

A guest in a burgundy corset and black skirt posing against the blue Ice Cream Man backdrop at the Glendale premiere-week screening — GLENDALE — ICE CREAM MAN PREMIERE WEEKArrivals portrait against the branded backdrop.

A guest in a blush ruffled dress posing against the blue Ice Cream Man branded backdrop at the Glendale premiere-week screening — GLENDALE — ICE CREAM MAN PREMIERE WEEKA guest at the Glendale screening.

GLENDALE — ICE CREAM MAN PREMIERE WEEKA creator on the Ice Cream Man carpet.

A costumed ice cream man character in a white uniform and red bow tie posing with a soft-serve cone mascot at the Ice Cream Man backdrop — GLENDALE — ICE CREAM MAN PREMIERE WEEKThe Ice Cream Man character and soft-serve mascot.

A guest in a black polo shirt posing against the blue Ice Cream Man branded backdrop at the Glendale premiere-week screening — GLENDALE — ICE CREAM MAN PREMIERE WEEKA guest at the Glendale screening.

Six guests posing together in front of the blue Ice Cream Man branded backdrop at the Glendale premiere-week screening — GLENDALE — ICE CREAM MAN PREMIERE WEEKA group at the Ice Cream Man step-and-repeat.

Four days out from the August 7 theatrical release of Eli Roth’s Ice Cream Man, The Horror Section ran a premiere-week screening at AMC The Americana at Brand in Glendale — a branded step-and-repeat in the lobby, a photo op with Eli, and two screenings he introduced himself. Guests came in through four different influencer agencies, and every agency needed its own set of photos the same night.

There was no PR wrangler on the carpet — the person whose whole job is holding the agency card, keeping the line moving, and telling you who’s next. So I was running the slates, the line, and the camera at the same time. Even a well-organized carpet gets loose in that setup: influencers are there to make their own content, so they’re shooting promos off the same backdrop, handing me their phones, asking for video. The agency list moved too. Two of the four we’d planned for never got cards made on site, and two more got added while the line was going.

We ran printed slates a staffer swapped between guests rather than a dry-erase board — a board would have doubled the time per person on the carpet and doubled it again in post. The night came out to just over 1,700 frames, sorted by agency and uploaded that night as unedited JPGs: roughly 900 through Highlightstar, 250 through Harpoon, 330 of the photo ops with Eli, 120 for The Horror Section, and the balance across Twenty35 and extras. Step-and-repeat light doesn’t change once it’s set, so straight-out-of-camera files hold up — that’s what makes a same-night promise something you can actually keep instead of something you fix in the morning.

Premiere week is its own kind of job: talent on a short clock, several agencies who each need a separate deliverable, and a publish window measured in hours rather than days. More red-carpet and activation coverage is on the portfolio page. Planning a premiere, screening, or brand activation in Los Angeles? Tell me about your event.