GLENDALE — ICE CREAM MAN PREMIERE WEEKEli Roth walking in past the lobby display.GLENDALE — ICE CREAM MAN PREMIERE WEEKEli Roth introducing the screening.GLENDALE — ICE CREAM MAN PREMIERE WEEKA creator on the Ice Cream Man carpet.
GLENDALE — ICE CREAM MAN PREMIERE WEEKThe introduction in Screen 9.GLENDALE — ICE CREAM MAN PREMIERE WEEKArrivals portrait at the step-and-repeat.
GLENDALE — ICE CREAM MAN PREMIERE WEEKEli Roth on the press line before the first screening.GLENDALE — ICE CREAM MAN PREMIERE WEEKA guest at the step-and-repeat.GLENDALE — ICE CREAM MAN PREMIERE WEEKA guest at the Ice Cream Man step-and-repeat.
GLENDALE — ICE CREAM MAN PREMIERE WEEKArrivals portrait against the branded backdrop.GLENDALE — ICE CREAM MAN PREMIERE WEEKArrivals portrait against the branded backdrop.GLENDALE — ICE CREAM MAN PREMIERE WEEKA guest at the Glendale screening.
GLENDALE — ICE CREAM MAN PREMIERE WEEKA creator on the Ice Cream Man carpet.GLENDALE — ICE CREAM MAN PREMIERE WEEKThe introduction before the screening.
GLENDALE — ICE CREAM MAN PREMIERE WEEKThe Ice Cream Man character and soft-serve mascot.GLENDALE — ICE CREAM MAN PREMIERE WEEKA group at the Ice Cream Man step-and-repeat.
Four days out from the August 7 theatrical release of Eli Roth’s Ice Cream Man, The Horror Section ran a premiere-week screening at AMC The Americana at Brand in Glendale — a branded step-and-repeat in the lobby, a photo op with Eli, and two screenings he introduced himself. Guests came in through four different influencer agencies, and every agency needed its own set of photos the same night.
Premiere week is its own kind of job: talent on a short clock, several agencies who each need a separate deliverable, and a publish window measured in hours rather than days. More red-carpet and activation coverage is on the portfolio page. Planning a premiere, screening, or brand activation in Los Angeles? Tell me about your event.
