Snap Lens Fest 2025: augmented reality comes to life in Los Angeles

Snap Lens Fest 2025 brought Snapchat's AR creator community together in Los Angeles for a day of talks, demos, and product sessions around the latest Lens Studio tools, and I covered it for the brand — speakers and creator sessions, product demos, audience reactions, and the branded details a recap deck needs.

Tech and developer events run on presentation light: a bright stage, a dim room, and screens everywhere. The job is clean coverage of the talks and the people watching them, shot without a flash breaking the room — the same discipline as corporate conference photography, pointed at a creator audience.

Files were turned around for the brand's press, social, and internal channels. Producing a tech event, summit, or product launch in Los Angeles? Tell me about your event, or see more brand and event coverage.