Build a Strong Online Presence: Having a professional website with a portfolio of your work is a great way to showcase your skills and attract potential clients. Additionally, having a social media presence on platforms like Instagram, Facebook, and Twitter can help you connect with potential clients and showcase your work.

1. Networking: Attend industry events and trade shows, and connect with other photographers, event planners, and potential clients. This is an excellent way to build relationships and gain new clients.

2. Word of Mouth: Encourage satisfied clients to recommend your services to others. Providing exceptional customer service and producing high-quality images will increase the likelihood of clients referring you to others.

3. Package Deals and Discounts: Offer package deals and discounts for repeat clients. This will not only encourage repeat business but also help to build a loyal client base.

4. Stay Up-to-date: Stay up-to-date with the latest trends and technologies in photography. This will not only help you produce better images but also demonstrate to potential clients that you are dedicated to staying current and providing the best service possible.

5. Blogging: Start a blog and share your knowledge, tips, and behind the scenes stories. It's a great way to showcase your personality and establish yourself as an expert in your field.

6. Offer Free Trials: Offer free trials to potential clients to showcase your skills and services.

7. Join Photography Communities: Join photography communities like photography clubs, or photography groups on social media. This will help you connect with other photographers and potential clients.

8. Use Email Marketing: Use email marketing to keep in touch with current and potential clients. Send out newsletters and promotions to stay top-of-mind.

9. Use Paid Advertising: Use paid advertising to reach a larger audience and attract new clients. Platforms like Facebook, Instagram, and Google Ads are great options.

10. Create a Referral Program: Create a referral program to incentivize current clients to refer their friends and family to your business.

11. Offer Specialized Services: Offer specialized services such as aerial photography, drone photography, or underwater photography. This will help you stand out from the competition.

12. Create a Brand: Create a brand that represents your business and reflects your personality. This will help you establish yourself as a professional photographer.

13. Partner with Other Businesses: Partner with other businesses such as wedding planners, event planners, and other vendors in your industry. This will help you reach a larger audience and gain new clients.

14. Volunteer: Volunteer your photography services for charity events and non-profit organizations. This is a great way to give back to the community and gain exposure for your business.

In conclusion, there are many strategies you can use to market your photography business and attract new clients. By building a strong online presence, networking, word of mouth, repeat clients, and staying up-to-date with the latest trends and technologies, event photographers can attract and retain clients and grow their business. Additionally, strategies such as blogging, email marketing, paid advertising, referral program, specialized services, creating a brand, partnering with other businesses, and volunteering can also help you to stand out from the competition and gain new clients.